Paradigm Shift PR
Paradigm Shift featured by Global Mergermarket
09/09/2014 Paradigm Shift PR keen to enter big leagues via stake sale, founder says
Proprietary Intelligence
Story
Paradigm Shift PR
 
Paradigm Shift PR
A private, Mumbai-based public relations agency, is keen to enter the big leagues via a stake sale, said founder and CEO Mohan Rajan. It is working on a non-exclusive basis with Mumbai-based Lexicon Finance to find strategic partners.
The company, which has annual revenues of about USD 1m, would consider both a majority stake sale to an advertising or PR agency or an outright one. In the first scenario, Rajan would continue to hold a minority stake for a further three to five years before exiting entirely.
 
Paradigm Shift PR
Paradigm Shift PR
 
Current Employees
Of prime importance, Rajan said, is job security for current employees. The incoming buyer would have to maintain the integrity of the work place and retain current staff. Paradigm’s corporate clients include IDFC, Motilal Oswal Financial Services and Union Bank of India’s mutual fund.
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